Jul 31, 2017 | Business, Marketing, Profitable Weddings Blog, Sales
QUESTION: How to you avoid unwanted headaches and set boundaries for your clients in a professional way? ANSWER: You give them a welcome and onboarding packet!! Recently Kellie Daab of I Do Collective shared her expertise on exactly what you need in your packets,...
Jan 17, 2017 | Bridal Shows, Business, Marketing, Profitable Weddings Blog
It’s bridal show time!!!! Bridal shows are our #3 source of leads for my wedding flower biz–they can be AMAZING, if done correctly. Here are 10 Hacks to having your best show ever and getting more leads than you ever have before: 1.) Fish Where the Fish...
Jan 8, 2017 | Business, Marketing, Profitable Weddings Blog, Sales
Just like Maria sang in the Sound of Music, “Let’s start at the very beginning…a very good place to start” When you market to brides, rather it be in print, through your social media posts or even in the words you speak during a consultation,...
Apr 26, 2016 | Business, Marketing, Profitable Weddings Blog, Sales
Picture this: You spent hours at the bridal show, making sure you booth looked fabulous and represented the real you, talking to brides and hoping they contact you for a consultation (if you are really good, you were scheduling consultations or even being hired on...
Mar 29, 2016 | Articles, Business, Marketing, Profitable Weddings Blog, Sales
Have you heard the term, “Your customers vote with their money?” Since 2016 is an election year, I’m taking this opportunity to announce my candidacy for BEST WEDDING FLORIST IN TOWN. If elected, I promise to provide my clients with only the freshest, longest-lasting...
Feb 7, 2016 | Business, Marketing, Profitable Weddings Blog, Sales
A while back when I was working with a client, I realized that as we discussed different strategies to win dream clients, I kept saying, ‘just like in dating…’. And it hit me: there are so many parallels between winning dream clients and dating. So I...
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