Do you find it frustrating when you arrive on a website and can’t find the information you need? If you feel frustrated not being able to find information, imagine how a busy bride feels when she can’t find the information she needs on your website.
Making sure you have a clear and organized homepage is key to attracting brides and getting them to inquire about your services. Make sure you have these 6 essential elements on your website homepage to help you attract more brides.
- Consistent Branding
First start by incorporating your branding into your website. It helps establish your personality, character and tone. Even if you are just starting out and have not worked with a designer, establish 2-4 colors and 2 fonts that you will use throughout your website. Less is more.
Place your logo at the top of your website. Your logo does not need to be huge; if it is too big, it will take away from your site content. Incorporate your brand colors and fonts into your site, starting with your homepage and keeping it consistent throughout. When you use consistent branding throughout your website you will look more professional.
- Site Purpose
When a bride lands on your website, does she get a clear picture of how you can play a part in her big day? You want to clearly communicate your product or service to website visitors. A brides will leave your site if she isn’t sure what you offer. You want to communicate your product or service via a clear tagline, welcome paragraph and vibrant images. This information will give a bride an idea of your offerings and personality.
When it comes to fancy tricks, website navigation is not the place to try them out. Instead, you want your navigation to be clear and easy to read. When brides visit your website homepage, they will expect to find a horizontal navigation along the top that will direct them to where they need to go on your website.
Our short term memory only holds seven items at a time, therefore, limit your main navigation to less than seven links. Don’t overwhelm a bride with too many choices. Instead, give her exactly what she needs learn about your product or service.
- Call to action
What is the ultimate goal of your website? To get more brides saying yes to your offering?
You want your call to action to direct a bride to your about or product/service page so she can learn more and inquire. A slider of beautiful wedding photos is the perfect place for a call to action. Add some text your slider images and link them to the appropriate pages.
5. A Personal Touch
People get married, which make weddings very personal affairs. Therefore, you want to humanize your homepage. Even though you may never meet your bride in person, she still wants to know who is behind the business. Place a photo of yourself on your homepage and another on your about page. If you can work with a photographer, I highly recommend it. They will be able to bring your vision to life. If you can’t splurge on a photographer right now, make sure your photo is well lit and fits with the look and feel of your website.
- Contact Information
Brides are busy ladies. Make sure your contact information is easy to find so she can easily contact you. Make sure you have a “Contact” link on the left end of your main navigation. Bonus points if you have another “Contact” link in your footer. Add your email address or phone number anywhere it makes sense. You want to make it as easy as possible for potential brides to contact you.
Keep these six elements in mind when designing or updating your website homepage. When you do, you will create an overall better experience for prospective brides visiting your website. If brides are able to find the information they need when they arrive on your website, you will see more inquires that will turn into wedding clients!
Katie Williamsen is the web and social media strategist behind Katie Williamsen Web & Social Media, LLC. She is passionate about helping fellow Boss Ladies make sure all their online tools are working and converting better than ever before. She is also the editor of the lifestyle blog, Twin Stripe, dedicated to helping fun, fabulous readers create a bright and modern lifestyle — that doesn’t cost a ton. When Katie isn’t strategizing with clients, researching or blogging, she’s spending time with her husband, Chad, and their pup, Hobbes.
Check out Katie’s website: http://kwilliamsen.com
Learn more from Katie on social media: https://www.instagram.com/katiewilliamsen/