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SEO Terms you Should Know

Want to get your website seen by brides on the WWW?  You need to know these terms before you begin (and before you attend our workshop this Thursday on HOW TO GET BRIDES TO FIND YOU ONLINE!) 404 ERROR When a page you requested cannot be found, this error appears.  It...

Love Your Clients

Love your clients.  It's a simple concept and one that is highly rewarding.  Because when you love your clients, they will love you back. How will they love you back?  In the form of referrals, positive reviews, additional business...I love what Walt Disney said about...

To Text or Not?

!!!!!HOT TOPIC ALERT!!!!! In December, at my flower shop, we were frustrated.  Most brides are busy planning the holidays, so what few requests for a consultation we get, we graciously accept!! Then it hit--a string of NO SHOWS. To top it off, those who were...

How to Make $100K This Year

It’s not as hard as you think to have a six-figure wedding business.  It’s going to take a lot of hard work, yes, but that’s okay because you became an entrepreneur so you could feel amazing about your own accomplishments, instead of “working for the man” anyway,...

2017: Your Year in Preview

It's been said that the end of the year is a time to reflect.  I think it's a time to look forward. Every day is a fresh start at moving forward, a chance to get more leads, learn more to perfect your craft and book a bride; there's even more emphasis put on the start...

The Importance of Protecting Your Brand

{This Week's Post is a Guest Post by Christina Scalera.  Read more about her at the end of this post!} Branding is one of the most fun, creative things you get to enjoy as a small business owner. Your brand is a reflection of the service and quality your customers or...

Up your Prices in 2017

You might think I'm crazy, but I believe without a shadow of a doubt that you need to charge more for your services next year.  Why?  Because I bet you, you are NOT charging enough for your talents now. I get it--you want the business.  A well-known marketer in my...

Profit Profiles– Gina Zeidler

Gina Zeidler is a fabulous wedding and lifestyle photographer who is dominating the Minneapolis area!  Her love for people and optimistic attitude attracts not only brides but other wedding photographers to her amazing website which is sophisticated and playful all at...

Profit Profiles: Twisted Willow

Welcome to our first ever PROFIT PROFILES!  Each month we will showcase a wedding professional who is making waves in the wedding industry!  The idea behind the profiles:  So you can see other pros, just like you, who are making money (let's face it, if you are not...

Internship Programs in 3 Easy Steps

Many times in the wedding world you need help, but either you can't afford it on a regular basis or find it difficult to recruit quality help.  I know of many wedding pros who utilize the help of interns year-round.  For example, an intern during consultation season...

The REAL cost of a Mistake

Picture this:  A young bride comes to your studio for a consultation.  You two really hit it off and she books on the spot—hooray!  You get her vision and she couldn’t be sweeter.  The two of you meet a couple of times, make all the choices for her big day…things...

Deposit or Retainer?

  Rather you are a veteran wedding pro or just starting, you have probably heard these two terms a time or two:  DEPOSIT and RETAINER. Quick--Pop Quiz!! >>>>>>>>>> TRUE OR FALSE:  A retainer and deposit are the same thing TRUE OR FALSE:...

9 Easy Steps for a Successful 2016

2016 is closer than you think!  And with the kickoff to the holidays less than two weeks away, it's time for you to get your game-plan ready for next year.  Here are 9 simple, easy steps that will put you on the right track for next year: ACTION #1:  Define your...

What are you Worth?

You probably set forth on this adventure in bridal land with a passion for your craft, but not much know-how on pricing.  You may have thought to yourself, “Well, I want everyone to be able to afford me, so I’ll work for next to nothing, at least to start.”  Or, maybe...

Is your Business Drowning you?

   You started your wedding business because you have a passion for what you do.  The saying made famous by the clothing brand, Life Is Good, comes to mind: "Do what you like, what what you do."  The idea of setting your own hours, creating your own goods and services...

Are You Ready for 2016?

It's 4th quarter 2015...wedding season (for most of us) is coming to an end.  Woo Whoo!!!!  Time to relax!!!  Or is it? Are you ready for 2016????  Have you thought about how you are going to conduct business next year and what you want to accomplish? Yikes!  No?...

The ABC’s of ABC Leads!

If you haven’t been in sales long (yes, you…the one who sells your product and services to the client—I’m talking to you!  You are in sales!!), you may think everyone is a lead.  If you have been around a while, you know this isn’t true, but you still may not be on...

And the Winners are…

 CONGRATULATIONS to these three lucky subscribers who have won a copy of The Wedding Success Blueprint: ~Mikey Colon ~Renee Krejci ~Linda Dietz And to everyone who signed up to receive our emails--we are excited to have you in our community and look forward to growing...

Is Your Business Card Obsolete?

It’s your calling card; your hand-out so people can contact you.  You create the normal card with the typical information…name, maybe title, business name, address, phone number, email, website (please tell me you are including all that info!!).  Everything a...