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About Us

Heather Waits

Heather Waits

Founder and Wedding Business Growth Coach

Bloomtastic flowers & events

David Tutera and I

David Tutera and I

Randy Fenoli and I

Randy Fenoli and I

Profitable Weddings started because I have a passion for helping businesses grow.  My husband, Jayson, and I have owned various businesses since 1998 (I was just 19 when we purchased our first retail business, crazy, I know!) and have lived and learned the “School of Hard Knocks” all too well.  I take pride in taking something from nothing to amazing, which is what we did with the floral company we currently own, Bloomtastic flowers & events.  Located in Columbus, Ohio, I purchased the company in its infancy in 2004.  It had no identity, no brand, no delivery van for that matter!  Through blood, sweat and tears (trust me, there was a lot of all of that), it has become a powerhouse floral company, both locally and nationally.  Over 180 brides every year chose Bloomtastic because we love what we do and it shows.  We are proud to design for each bride, and we treat her with friendly respect.  National and regional publications and organizations have featured Bloomtastic, Jayson or myself.  I even was appointed by the President of the Society of American Florists to an advisory board to help other florists grow and prosper, an honor I treasure dearly.  

I’ve been there, done that.  I have failed, failed again, bounced back and prospered a million times over and want to share with you what I have learned!  Save yourself the heartache, money and troubles–let me teach you the right way.  Best of all, I’ve walked a thousand miles in your shoes and I’m still practicing what I preach.  Bloomtastic is going strong–sales are up 35% this year–and I am a part of its daily operations.  So as I continue to learn, so will you.  There is no glass ceiling to this building of knowledge.  

You have a passion, a love for what you do…allow me to help you make money doing it.  I hate seeing talented people stop what they love all because they don’t understand how to run a business.  I can teach you that and help you prosper!  I can teach you marketing (my FAVORITE topic), customer service, financials…I can help you become a lean, mean, profitable wedding vendor machine!  

You can be Profitable!  Over the past decade, I have met so many fabulous wedding vendors, but I kept hearing the same cry, “I love what I do, I’m just not making any money.”  That took me by surprise, because quite honestly, I’m profitable.  I can pay my bills, my staff, myself, and still have money left at the end of the day.  So I thought, I need to help other wedding vendors learn to make money!  And Profitable Weddings was born.  

So what are you waiting for?  Sign up for the free tips and advice now, and join the most savvy group of wedding entrepreneurs in the country who are serious about creating a successful and profitable wedding business.

I’m so excited to share valuable tips and advice with you and to see you grow!  Here’s to your profitable wedding business!  

~Heather