Your consultation area is where you meet with brides, be it a fast food joint, your office or your work space. It needs to do one thing for you–sell YOU without using words. Since consultation season is about to begin, I thought it’s a good idea for us all to take a look at where we meet our brides and make sure it’s getting the job done. You don’t need to spend a million bucks to have a great area, either–a few simple tweaks as noted below is all you need!!
Ready? Let’s go!!
FIRST: Do an audit of your current space. Would you buy from you in this space? Not sure if you are looking at it from a client’s perspective? Ask friends, family, even potential clients for their feedback on your space.
Your area needs to be clean, organized, friendly, trendy:
Make sure it’s warm and inviting. You want your couples to feel comfortable, not like they are in a stuffy board meeting:
Demonstrate your brand and what you are capable of:
SECOND: Realize it doesn’t need to be Pinterest Perfect, but it needs to have a level of professionalism that speaks to your potential bride and says, “I’m a Pro.” Even if your office/meeting area is in your home, don’t make it look like your home. No toys scattered on the floor, no laundry piled high on the table…although the smell of fresh backed chocolate chip cookies will probably score you some points!!
THIRD: Make it unique. Infuse some personality in to it! Not ho hum, BORING, but woa momma, AMAZING!!!!
FOURTH: It needs to be a quite, dedicated space. No interruptions from the kiddos if you are home or your employees if you are in a brick-and-mortar storefront. Play some wedding-inspiring music (I’d say “love songs” but some of them are down-right depressing!! Instead, focus on light-beat, uplifting music like Maroon 5 “Sugar” so you and your clients don’t fall asleep or zone out). Break out the bubbly and some chocolates to make them feel at ease (one of the most stressful parts of planning a wedding is choosing vendors as per a recent Wedding Wire study). Above all, make it feel like a wedding–put them in the mood!
FIFTH: If you are meeting at a restaurant, coffee shop, McDonald’s…stop. That is not professional nor does it make you look like an expert. Create a home office or find a co-share office in your area where you can rent a desk by the hour even and meet there, at least initially. If you want to charge big bucks for your services, you gotta look like you are worth big bucks (see the Kleinfeld pic above–do you think a bride walks in there expecting to find a $300 gown? No way!!). WHATEVER YOU DO… don’t put a table in the middle of your house or store that’s used as a catch-all when couples are not present and call this your meeting area! It’s tacky and disruptive to your surroundings. Plus, how do you talk over the TV, radio, phone ringing, dog barking…
So there you have it–5 steps to the perfect meeting area that will sell for you!!!
Let’s see your areas–go to our Facebook page now and post a pic of your meeting area!